Practical advice for new startups

Never Give Up – Practical Advice for New Startups

By Russell O’Neill


Taking on a new business venture can be an exhilarating experience. Simply exploring the endless possibilities of being your own boss is a grand adventure in itself.  However with new startups, as with every great journey, doubts will inevitably form. Here are some helpful tips and advice to keep your spirits alive during your new daring campaign.

There will come a point (usually several points) when those initial envisioned ideas do not come into fruition as was originally planned. During these moments, it is easy to start thinking of your safety net,

Maybe I should just go back to my old job… This is not working; I think I will give up… It seems easy for everyone else, but I guess this is not for me…

I am here to tell you not to panic; you are not alone and do not give up your quest. These thoughts are natural, and even the most successful people have uninspiring self thoughts. It’s all a matter of how you choose to react. If you allow yourself to continue thinking un-proactive thoughts, they will become toxic. Soon enough those thoughts will become a physical habit and sabotage all that hard work. What defines success from failure however is a person’s determination and willingness to succeed. So, how bad do you want it?

You will be faced with continuous challenges as your progress towards your vision, goals, and dreams. To combat these setbacks, you will have to be prepared, mentally. Remember, there is always a way. There are always solutions to any problem. But what lengths are you willing to go; what mountains are you willing to climb; what barriers are you willing to jump?

Check out this article on Positive Affirmations and Visualization for some helpful hints.

Failure resides in a person’s inability to learn, build, and grow from problems. Success resides in a person’s ability to overcome and adapt to change, turn problems into solutions and learn from every experience, whether positive or negative. Sometimes the easiest thoughts are to sweep problems and setback under a rug in hope they will go away. Perhaps it may also be easier to ignore the issues and keep trying the same thing; it’s bound to work soon… right?!

Insanity: Doing the same thing over and over again and expecting different results.” – Albert Einstein

Hang in there! If you are determined enough, there will be a light at the end of the tunnel. You will succeed if you want it bad enough. Here are 5 quick tips to help you try something new when things are working as planned.

1.  If at first you don’t succeed, try, try, and try again!

Reflect on what worked, and what did not work last time using data where possible — Then! try, try, try again using slight modifications. More often than not, our own limiting thoughts can create a worse scenario than the reality (or vise-a-versa). Use hard facts and figures to determine the reality of your business goals. Google Analytics and Mouseflow are two must haves for tracking potential client movements, revenue, and much more on your website.

2.  Set measurable short term and long term goals

If you are not goal setting, then you are running through a dark cave expecting to find a light switch somewhere. You are bound to fail and will surely get a sore head once you run into a wall. Get in the habit of setting SMART Goals. This is a great formula which allows you to set timely, measurable, and realistic goals that will continually keep you motivated and on track. Check out and download this SMART Goals e-Guide for free. It provides a detailed explanation on how/why goal setting works as well as a working template to try your own.

3.  Understand and Seek Out Your Target Audience

Build it, and they will come… But they’re not coming! Gone are the days where you simply make a product and throw it out there to an all-encompassing audience and expect high returns. It makes perfect sense right? The bigger the audience, the greater number of sales! In fact, it’s quite the opposite, to a certain extent. Learn who is interested in your product or service. The more clarity and concise your target audience, the easier it is to seek them out and target them directly.

4.  Are you Passionate about your Product or Service? 

While it is possible to make a few bucks selling something you personally have no interest in, the chances are you won’t succeed for very long. When a person is truly passionate about something, they will understand it better than most. Beyond understanding, they will convey a lasting conviction of just how beneficial their product or service is. If you are passionate about it, you will be determined to break through those moments of doubt and seeking new avenues previously left unexplored. Most importantly, you will jump out of bed each morning knowing you are doing something you love! You will be a lot happier, and your life will have meaning and purpose.

 5.  When all else fails – Get a Coach.

A coach will help you clear through that clouded mess in your mind and give you clarity on what it is you desire. Unlike a consultant, a coach will use your thoughts and ideas to keep you in the pilot seat. You remain in control and come out with that sense your euphoria you felt when you first began. Only this time, you will have a concrete plan of action with a re-shaped mindset ready to tackle and move forward from any problems you face.

If you are interested to know more about how you can benefit from coaching, I encourage you to contact me with any inquiries. If you have a spare 30mins to an hour, I’d love to speak with you direct and help you with your concerns, free of charge :) Email me –Here–

Have some thoughts or experiences you would like to share? Write a comment in the Reply Section below.


Russell O’Neill

Performance Coach and Founder
Twitter icon colour@russelljoneill

About Russell O'Neill

Life Coach. Teacher. Musician. Founder of Be Free Today. My passion is to help others excel in life by focusing on their 'true' priorities. Be careful what you wish for around me, you'll find yourself making it happen. Australian born, Australian by nature. When I write, it is usually about all matters that will help individuals better themselves. Strum the odd guitar chord in my free time. Everyone has a story to tell, and I love to hear them! If you're living with passion or trying to find yours, drop me an email friend.