What is a life coach?

The magic a life coach can do

A life coach can often be mixed up with a consultant or therapist of some kind and it’s important to know the differences before deciding if life coaching is for you. A life good life coach will leave his/her client empowered and in control in a way that seems truly magical. And yes, the results that good coach provides will seem like magic l at times. Unlike a consultant, who essentially tells you what to do, the magic a life coach provides comes from within you!… Darn, I just gave away our secret magician’s code.

The truth is YOU are a wealth of knowledge and experiences that are completely unique to YOU. There is no other single being that can match where you have been, what you have inside and what you want in life. You are talented, gifted, special and superior. If you don’t feel like these qualities, then you have probably been wearing a mask and hiding what you have inside.  A life coach will tap into the unique treasures of knowledge and experiences and use them to help build a path to personal success.

The result:


“You become a master of your domain, a pilot of your plane, the captain of your ship! You will steer through life with clarity, confidence and purpose.”


A True Life Coach will…

Business Coach - What a Coach will do

  • Ask client focused thought provoking questions
  • Challenge you to think in alternative perspectives
  • Ensure you remain the focal point throughout
  • Listen intently to what you say… and do not say
  • Reflect back to you the inner passions, values, priorities, talents and obstacles in a clear and objective manner
  • Hold you accountable to your own chosen goals and actions
  • May offer suggestions that aline with your thoughts to provoke new ideas
  • Keep everything you say in the strictest confidence
  • Encourage positive and pro-active thought processes
  • Keep you on track until you achieve your coachable goals
  • Remain professional at all times

A True Life Coach will not…

A Life Coach will not

  • Tell you what to do, or not to do (role of a consultant)
  • Give direct advice of what you should or should not do
  • Inflict their (the coach’s) personal experiences onto you
  • Sell or manipulate you to their agendas
  • Judge you
  • Evaluate you
  • Criticize you
  • Critique you
  • Assess you
  • Make you feel guilty for any reason at all



The life coaching process remains the same for all goals

There are many terms associated with Life Coaching and can often be confusing. Different types of coaching such as business coaching, sales coaching, career coaching, retirement coaching, management coaching and many more, are often used to describe life coaching. These diverse areas are classified as niche areas. Coaches use a specific niche area generally based on their personal experiences or education background. These are basically identifying the categories of goals in which life coaching may be applied.


Want To Know The Difference Between:
Coaching, Mentoring, a Psychologist and a Motivator?


It is quite natural to build a friendly relationship with your coach. However, all coaches differ in their approach. Some may be firm and hard-lined, while others can be overly caring and supportive. An experienced coach will be able to switch between personality approaches that best reflect the client’s need at the time.  The most important factor is that you are comfortable with your coach and their approach. Let’s face it, if you and your coach do not ‘click’, the coach/client relationship will not be strong and the results not as powerful. If you have had an negative experience with a coach, do not despair and try someone new! We do not always get along with our neighbors, but someone new may come along and you become best friends! Keep an eye of for coaches that offer a free initial session, most do. This is a great way to test if you are both compatible. Coaches quite often build close relationship with their clients, but it is important to remember that the relationship is strictly professional. Christmas cards however, are always welcomed.

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The quality of a Coach depends largely on their personal area of expertise. Other important fctors are their ability to listen intently and formulate appropriate, timely, thought provoking questions. A business coach, for example, will usually have a background in business and therefore will have a better understanding of the industry. Their deeper knowledge base will help to ask specific challenging questions that will provoke for insightful answers.  However, this is not always the case. A coach who lacks a broad spectrum of experiences may suffer from ‘tunnel vision’ and lose sight of the client’s calling purpose. Often, a personal coach may produce higher quality outcomes for a client who was originally seeking business coaching.  This is because the methodology is the same and the goal is to empower the client’s inner desires. It all comes down to the coach’s personal experiences and ability to ask varied and thought provoking questions. If you are interested to know more. Drop me an email or leave your comments/questions below.

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Russell O’Neill

Performance Coach and Founder
***Be Free Today***

About Russell O'Neill

Life Coach. Teacher. Musician. Founder of Be Free Today. My passion is to help others excel in life by focusing on their 'true' priorities. Be careful what you wish for around me, you'll find yourself making it happen. Australian born, Australian by nature. When I write, it is usually about all matters that will help individuals better themselves. Strum the odd guitar chord in my free time. Everyone has a story to tell, and I love to hear them! If you're living with passion or trying to find yours, drop me an email friend.